Founder & CEO, SouthTown Cigars

Born and raised in San Antonio. Serving overseas.

Jermaine is a visionary with deep Texas roots and global reach. His journey began with the realization that cigars are more than flavor — they’re a bond.

From overseas military bases to local lounges, Jermaine saw firsthand how a good cigar can bring people together across backgrounds, cultures, and languages. That spirit lives at the center of SouthTown Cigars — a brand made to connect, elevate, and unify.

“A cigar isn’t just about the draw — it’s about the moment, the people, and the story you share it with.”

Co-Founder & Cigar Enthusiast

Texas born. Florida based. Veteran of the leaf.

Jason discovered cigars during his first deployment in 2010. What started as a way to unwind evolved into a passion for the craft — and a mission to build a cigar brand that feels approachable and consistent for the everyday smoker.

With over a decade of experience as an aficionado, Jason brings balance to the brand — combining quality with character, and boldness with accessibility.

“Cigars should be something you look forward to — whether it’s your first or your fiftieth.”

Coming soon